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Government · Community · Ramzan 2026

PUNJAB RAMZAN NIGHEBAN
BACHAT FEST 2026

50,000+
Footprint
125+
Brands & Retailers Engaged
3-Day
Festival Duration
Project Overview

Purpose transformed
into experience.

Punjab Ramzan Nigheban Bachat Fest 2026 wasn’t just an event — it was a Ramazan community initiative designed to provide essential food items and everyday goods at subsidized prices. Produced for the Food Safety & Consumer Protection Department, we reimagined a public relief effort into a vibrant 3-day festival that brought together over 125 brands and retailers and attracted a 50,000+ footprint.

Through immersive branding, dynamic spatial design, and seamless event execution, we crafted an environment where retail met rhythm, awareness met engagement, and families found more than just value — they found an experience. From curated zones and striking visuals to an inviting, high-energy atmosphere, the fest stood as a testament to how thoughtful creativity can turn impact-driven initiatives into unforgettable public moments.

Client
Food Safety & Consumer Protection Department
Year
2026
Location
Punjab, Pakistan
Scope
Event Transformation, Zonal Planning & Experience Design, Event Branding, Stage & Experience Design, Event Management & Execution
Gallery

VISUAL STORYTELLING

Punjab Bachat Fest
Punjab Bachat Fest
Punjab Bachat Fest
Punjab Bachat Fest
Punjab Bachat Fest
Punjab Bachat Fest
Punjab Bachat Fest
Punjab Bachat Fest
Punjab Bachat Fest
Punjab Bachat Fest
Punjab Bachat Fest
Punjab Bachat Fest
Punjab Bachat Fest
Punjab Bachat Fest
What We Delivered

OUR ROLE

01
Festivalization Strategy
Elevated the concept from a basic relief setup into a vibrant festival ecosystem — welcoming, visually engaging, easy to navigate, and experience-driven.
02
Zonal Planning & Experience Design
Strategically divided the venue into curated zones: Retail, Big Retail Arena, Food Court, Youth/Insta Zone, Kids Play Zone, Departmental Awareness Zones, and Main Stage.
03
Event Branding & Visual Identity
Bold, festive visual language reflecting Ramzan spirit — entrance gateways, wayfinding, stall branding systems, stage design, and environmental graphics across all zones.
04
Stage & Experience Design
Designed the stage as the visual and functional centerpiece with branded backdrop, integrated lighting for day-to-night transition, and clear venue-wide visibility.
05
Event Management & Execution
End-to-end on-ground execution including site planning, vendor coordination, fabrication & installation, crowd flow planning, and operations across all 3 days.
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