COAS HOCKEY
CHAMPIONSHIP

Reigniting Pakistan's
national sport.

Paragon Ventures transformed the 3rd COAS Inter Club National Hockey Championship into a fully immersive 360° experience — redefining how hockey is presented and consumed in the modern era. From end-to-end event management and high-quality production to crafting a bold visual identity and producing an original, high-energy anthem with a dedicated shoot, every element was built to elevate the championship.

The storytelling extended far beyond the turf, powered by real-time coverage, cinematic match-day content, and a strategic digital push that engaged over 100 micro-influencers, drove top trends on X, and attracted shoutouts from renowned hockey legends, sports icons, and artists. The result was a tournament that reached over 70 million viewers with exceptional engagement.