Gallery
VISUAL STORYTELLING
The International Boxing Championship – Chapter II was more than a sporting event — it was a high-impact entertainment experience. Designed for IV Corps / 11 Division, we transformed a competitive tournament into a dynamic national spectacle through bold branding, immersive arena design, and a powerful campaign narrative built around “Tayyar.”
From the anthem “Fight for Glory” to large-scale influencer amplification and over 150 million reach, the event blended sport with storytelling, creating an electrifying platform that captured national attention and redefined sporting experiences in Pakistan.